Privacy Policy

Effective Date: June 1, 2026

Royal Home Flooring respects your privacy. This Privacy Policy explains how Royal Home Flooring collects, uses, stores, and shares information when you visit our website, request a free in-home estimate, submit a form, call us, text us, use our online tools, browse our product catalog, ask about financing, or otherwise communicate with us.

This Privacy Policy applies to Royal Home Flooring website visitors, customers, prospective customers, and users of our online services. It does not replace any separate financing agreement, warranty document, installation agreement, manufacturer warranty, promotion terms, or written project estimate.

1. Information We Collect

We may collect information that you choose to provide to us, including your name, phone number, email address, project address, preferred appointment time, flooring interests, project details, uploaded photos, messages, estimate requests, and other information you provide through forms, calls, texts, emails, chat, or other communication methods.

We may also collect website and technical information, including IP address, browser type, device type, pages visited, referral source, date and time of visit, form activity, advertising source, call tracking information, analytics data, cookie data, and conversion tracking information.

2. How We Use Information

Royal Home Flooring may use information to respond to your request, schedule and confirm appointments, prepare estimates, provide flooring recommendations, send project-related communications, follow up about your flooring project, provide product or service information, explain promotions or financing options, improve our website, measure advertising performance, operate our business, prevent fraud or misuse, and comply with legal, accounting, security, or business obligations.

3. Calls, Text Messages, and Email Communications

When you provide your contact information, request an estimate, call us, text us, or submit a form, Royal Home Flooring may contact you by phone, text message, email, or other communication methods about your request, appointment, estimate, flooring project, products, services, promotions, or financing options.

For text messages, message and data rates may apply. Message frequency may vary. You may opt out of promotional text messages by replying STOP, when applicable. Consent to receive marketing text messages is not required as a condition of purchase.

For promotional emails, Royal Home Flooring intends to use accurate sender information, non-deceptive subject lines, a valid physical postal address, and a method to unsubscribe from future promotional emails.

4. Cookies, Analytics, Advertising, and Tracking

Our website may use cookies, pixels, analytics tools, advertising platforms, call tracking, form tracking, product catalog tools, room visualizer tools, and similar technologies. These tools help us understand website activity, improve website performance, measure marketing campaigns, track conversions, display or measure advertising, remember preferences, and improve customer experience.

You may disable cookies through your browser settings. Some website features may not work properly if cookies are disabled.

5. Third-Party Tools and Service Providers

Royal Home Flooring may use third-party services to support our business, including website hosting providers, analytics providers, advertising platforms, call tracking tools, form tools, CRM systems, email or SMS providers, scheduling tools, financing providers, product catalog tools, visualization tools, manufacturers, distributors, and customer support tools.

These providers may process information on our behalf or according to their own privacy policies. Third-party tools and websites may have their own terms and privacy practices.

6. Product Catalog and Room Visualizer Tools

Our website may include third-party product catalog and room visualizer tools. When you interact with these tools, the third-party provider may collect or process information according to its own terms and privacy policy. Royal Home Flooring does not control all data practices of third-party tools.

7. Financing Information

Royal Home Flooring may provide information about promotional financing options. Financing is subject to credit approval and lender terms. If you apply for financing, you may interact with a third-party financing provider. Royal Home Flooring does not make credit decisions and does not control the lender’s approval process, account terms, APR, payment requirements, fees, deferred interest terms, or credit agreement.

8. Promotional Offers

Royal Home Flooring may advertise limited-time promotions, discounts, financing offers, or special offers. Promotional eligibility may depend on selected styles, product availability, project size, installation scope, written estimate, custom services, furniture moving, removal, subfloor preparation, stairs, transitions, trim, repairs, additional coats, manufacturer restrictions, financing approval, expiration dates, and other terms.

9. Warranty Information

Installation warranty and manufacturer product warranty are different. Royal Home Flooring’s lifetime installation warranty applies only to eligible installation workmanship under the original project scope and warranty terms. Manufacturer warranties vary by product, brand, collection, construction, finish, use, and care requirements.

Warranty coverage may be limited or voided by moisture, leaks, flooding, humidity issues, improper cleaning, wax, steam, soaking water, harsh chemicals, pet damage, scratches, dents, furniture damage, normal wear, abuse, neglect, misuse, structural movement, subfloor issues, work performed by others, product defects, failure to follow care instructions, or other exclusions.

Royal’s lifetime installation warranty does not cover transition pieces, T-molds, reducers, stair nosing, accessory trim, moldings, or similar accessory pieces unless stated in writing.

10. How We Share Information

Royal Home Flooring may share information with employees, sales representatives, installers, project coordinators, service providers, scheduling tools, CRM systems, analytics providers, advertising providers, call tracking providers, email or SMS providers, financing providers, manufacturers, distributors, warranty-related parties, legal or regulatory parties, and other service providers when reasonably needed for business, service, legal, or security purposes.

Royal Home Flooring does not sell customer lists for money. Some advertising or analytics tools may be considered “sharing” or targeted advertising under certain privacy laws.

11. Data Security

Royal Home Flooring uses reasonable administrative, technical, and physical safeguards designed to protect information. No website, email, text message, online form, or electronic system can be guaranteed 100% secure.

12. Data Retention

We may keep information as long as reasonably necessary for inquiries, estimates, customer service, installation projects, warranty records, marketing records, legal obligations, accounting, tax, compliance, dispute resolution, fraud prevention, and business operations.

13. Your Choices

You may contact Royal Home Flooring to request updates or removal of certain information, subject to legal, business, warranty, project, or recordkeeping requirements. You may opt out of promotional emails using the unsubscribe method in the email. You may opt out of promotional text messages by replying STOP, when applicable.

14. Children’s Privacy

Our website and services are intended for adults, homeowners, property owners, tenants, businesses, and customers seeking flooring services. We do not knowingly collect personal information from children under 13.

15. Links to Other Websites

Our website may link to third-party websites, including financing providers, manufacturers, product catalog tools, room visualizer tools, social media platforms, or other resources. Royal Home Flooring is not responsible for the privacy practices or content of third-party websites.

16. Changes to This Policy

Royal Home Flooring may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised effective date.

17. Contact Us

Royal Home Flooring
Website: myroyalflooring.com
Phone: 708-430-4663
Email: [add official company email]
Mailing Address: [add official business mailing address]