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Carpet Guide

Carpet is the flooring option that many homeowners prefer, and it provides a host of different benefits. The stylistic possibilities are endless with carpeting because it comes in so many different colors, textures, and patterns. Harder surfaces have their own appeal, but carpeting creates an elegant, warm ambiance that cannot be duplicated by wood, vinyl, or laminate flooring.

The carpeting that we offer to homeowners in Chicago and the surrounding communities is sourced from industry leaders like Mohawk, Bella Cera, and SmartStrand. These products are stain and moisture resistant, and our carpet installation technicians put them into place perfectly. When it comes to the monetary side of the equation, we offer the lowest price guarantee, and there are easy financing options available.

Carpet Styles

There are many different carpet styles and textures that should be taken in consideration when making your purchase.

Level Loop Pile

Some carpets are made with a loop pile surface. Loop carpets are made from an uncut surface that will not crush or become matted. This design is best used in a room where there is plenty of activity and walking.
Cut Pile

Cut pile is very durable. The design is made by several twists in the yarn, which allows it to hold its shape longer. This design is also best used in rooms where there is high traffic and activity.


Saxony resembles velvet. It is known to be a soft texture that is made by twisting fibers and using heat to straighten the yarn. Saxony is best used for a room that does not see much traffic or activity, simply because it will show vacuum marks, as well as footprints.

Friezé is made by tightly twisting yarns together. It is considered to have a more contemporary look but will still show vacuum marks and footprints, just not as noticeable as saxony.

Cut Loop

Cut and loop carpet combines cut and uncut loops which are used in many solid and colorful print carpets. The numerous designs featured by cut loop textures make it perfect for formal and contemporary looks in any room.

Berbers are usually made in a loop construction from thick, bulky yarns. They are a popular pattern that are used in all different types of carpet from shag to friezes. They are best suited for any room and any look.


Shag carpets were quite popular in the 60s and 70s and are making a return like no other. Shag offers a stylish, hip look as well as a contemporary, elegant look, depending on the room it is placed in.

Maintaining Your Carpet

Beauty Tips:
  • The best way to ensure long-lasting beauty, comfort and durability in your carpet is to vacuum it regularly. Carpet is known to trap soil, dust and allergens that could be dangerous to your health.
  • Depending on the type of carpet you have, you'll want to use a vacuum with a rotating brush, a beater bar or suction only.
  • Avoid vacuums with very concentrated or sealed suction and remember that large wheels are best, as they allow for easy glide across the carpet.
  • Consider professional cleaning every 12–18 months.
  • Use scissors to clip sprouts and snags; do not pull them or you may damage the carpet.
  • To remove a dent caused by heavy furniture, stroke carpet with the edges of a coin. You can also use a hair dryer or a steam iron to gently raise the dented area while you tug upward on the tufts.
  • If your carpet is burned, remove the tops of the dark, burnt fibers with curved fingernail scissors. If the burn is extensive, the carpet may require patching or replacement.
  • If a flooding occurs from a burst pipe or other leak, the carpet needs to be dried, front and back, by a professional cleaner.
Stain Removing Tips
  • For carpet care a wet/dry vacuum cleaner is the best way to effectively remove stains. Use the attachment with the best suction and vacuum as much of the stain as possible. Always remember to treat the damaged area immediately.
  • If detergent is required to clean a stain, use it sparingly and gently then rinse the area with water while moving the vacuum wand back and forth.
  • Use a towel to absorb all moisture.
  • If spot removal solvent is necessary, use a low residue carpet spot remover that has been approved by The Carpet and Rug Institute of America. Apply several drops to a clean white cloth and blot the carpet. If a color change occurs, consult a professional carpet cleaner.
  • Place towels or cloth over wet area and weight with a heavy, colorfast object to absorb moisture. Leave overnight.
  • If stains remain after cleaning, moisten the tufts in the stained area with 3% hydrogen peroxide and let stand for one hour. Blot and repeat until carpet is stain–free. No rinsing is necessary. Apply a pad of paper towels and weigh them down, allowing carpet to dry.
  • Permanent stains include acid toilet bowl cleaners, acne medication, alkaline drain cleaners, chlorine bleach, hair dyes, iodine, insecticides, mustard with turmeric and plant fertilizers.

Additional Tips

For beer, wine, coffee and tea stains:
Blot and neutralize with a white vinegar solution, then work a small amount of a detergent solution into the spot (1/4 teaspoon detergent per 1 qt. of water). Continue applying detergent and blotting until spot is completely removed. Using a spray bottle, rinse with tap water and blot to remove excess moisture. Apply paper towels and weigh them down, allowing the spot to dry.
For blood, catsup, cheese, chocolate, cola, cough syrup, mixed drinks, soft drinks, soy sauce, starch, toothpaste or glue:
First, note that all solutions for removing blood must be cool in temperature. Blot and neutralize the spot with an ammonia solution, using a spray bottle to saturate the spot. Next, work a small amount of a detergent solution into the spot (1/4 teaspoon detergent per 1 qt. of water) and continue applying detergent and blotting until spot is removed. Using a spray bottle, rinse with tap water and blot to remove excess moisture. Apply a pad of paper towels, weigh them down and allow to dry.
For mud and dirt:
Allow mud to dry completely. Shatter the dried mud with the handle of a knife, then vacuum. For dirt, apply a small amount of a detergent solution to the spot (1/4 teaspoon detergent per 1 qt. of water) and blot with a white paper towel to work the detergent into the affected area. Continue applying detergent and blotting until spot is removed. Using a spray bottle, rinse with tap water, and then blot to remove excess moisture.

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